When Vicky Clerici sculpted her first latex mask, she didn’t just create a prop—she brought a nightmare to life. With clay and her imagination, she crafted horror icons inspired by her love of scary movies, urban legends, and even her own dreams.
Today, Makeupbilly is a haven for horror fans who seek latex masks and apparel that are terrifying and unique.
“I always wanted to create Halloween masks and monsters of my own, as well as horror apparel,” Clerici says. “It’s been an interest of mine since I was very young.”
With the idea for the business coming to fruition in 2012, Makeupbilly has carved out a niche in the horror community. Clerici, who trained in makeup effects for film and television, began by recreating her favourite horror characters. Over time, her vision expanded to include original designs that are as chilling as they are imaginative.
“Nightmares I’ve had tend to help me build some of these creatures, as well as reading about urban legends,” she says. “I love things that aren’t symmetrical—peeled-off faces, faces that look like you’re wearing someone else’s. That adds to the design.”
Horror Latex Masks: From Fright to Fascination
At the heart of Makeupbilly is Clerici’s unique ability to mix fear with curiosity. Her latex masks are more than just creations—they’re stories brought to life.
“I love giving people this sense of fright and curiosity,” she says. “You see something strange and eerie, yet you don’t want to look away.”
One of her most popular masks, “Bloody Mary,” draws from the infamous urban legend. Another, “The Babysitter,” is inspired by the Clown Statue story.
“They have backstories,” Clerici says. “For example, my Prom Date mask came from the idea of someone showing up to prom wearing a peeled-off woman’s face. Why bring a date when you can just wear one? They’re never late. They’ll never stand you up.”
The Creative Process Behind the Macabre Latex Masks
Clerici’s creative process skips traditional sketches. She dives straight into sculpting, letting her imagination lead the way when creating her work.
“I tend to work from imagination to the actual clay sculpture,” she says. “It’s almost like the mask starts creating itself as I work.”
Her inspirations range from horror icons like Michael Myers to directors such as John Carpenter and David Lynch.
“Michael Myers got me into creating masks,” she says. “I loved his character—so powerful without saying a word. And John Carpenter’s The Thing? That’s one of my favourites to recreate.”
Connecting With the Horror Community
Makeupbilly’s success isn’t just about products. It’s also about the connections Clerici builds with horror enthusiasts.
“I started my YouTube channel in 2019 to connect with other horror fans,” she says. “Lockdown made in-person conventions impossible, so I started live-streaming on YouTube and Twitch. I’d make my masks while hanging out with fans—it feels like working in the FX studios again.”
Reddit is another platform where Clerici shares her work with like-minded fans.
“Horror fans are so passionate,” she says. “They inspire me to keep creating.”
Pushing Creative Boundaries with Latex Masks
For Clerici, there’s no such thing as too scary. Her bold approach makes Makeupbilly’s latex masks a standout in the horror market.
“I’ve never held back, and I don’t think I ever will,” she says. “It’s important to stay true to what you want to make. That’s what keeps it authentic.”
Whether inspired by urban legends, horror films, or her own nightmares, Clerici’s latex masks continue to push the boundaries of fear and creativity. With each new design, Makeupbilly proves that horror isn’t just for one season—it’s a year-round obsession.